Strawberry Western
Identity system and custom type for Kisa Shiga’s independent anti-waste fashion label Strawberry Western. The identity is bilingual, drawn for both English and Japanese readers. A range of optical sizes of the wordmark were created to solve for everything from large displays to small leather pressings.

The custom type palette covers a range of expression, all based on circular geometries.

Design & motion:Ryan Bugden
Type design:Ryan Bugden
Web:Ryan Bugden
Photography:Yulia Zinshtein

© Ryan Bugden