Identity, brand system, custom type & numeral system, packaging, and art direction for curated and flexible footwear design label Oncept. Each piece is numbered, and represented by Oncept’s custom variable and OpenType-empowered font to adapt to small sizes, and maintain consistent space-fitting.

Oncept is an R&M project.

Design: Ryan Bugden, Michelle Ando
Type design: Ryan Bugden
Web: bggy, Laura Brown

© Ryan Bugden