Oncept
Identity, brand system, custom type & numeral system, packaging, and art direction for curated and flexible footwear design label Oncept. Each piece is numbered, and represented by Oncept’s custom variable and OpenType-empowered font to adapt to small sizes, and maintain consistent space-fitting.
Oncept is an R&M project.
Oncept is an R&M project.
Design: | Ryan Bugden, Michelle Ando |
Type design: | Ryan Bugden |
Web: | bggy, Laura Brown |
![](https://freight.cargo.site/t/original/i/391d68752dc10b1ea08357aa5125b881d613205e2a9c0d0596c8c212c9a1dab8/RB-Website-Sizing-211020-.jpg)
![](https://freight.cargo.site/t/original/i/ea5b73c611277b5aebfdab672db12145cb3223fbbf25eb80d5075d7e704a5bd1/RB-Website-Sizing16.jpg)
![](https://freight.cargo.site/t/original/i/acf70bb590150ac27b5bb3cb7ee3569a5e32ec5b1269860e04529d1d7bf3ec7b/RB-Website-Sizing-211020-20.jpg)
![](https://freight.cargo.site/t/original/i/f2a47e5e5d6bbca854f2d865766efa9a5cb8d2cdb141fe7deb9f71ee378add4d/RB-Website-Sizing-211020-18.jpg)
![](https://freight.cargo.site/t/original/i/39e6aee6796cf60959e97e40caa2222a48d410e5c8678fdf7f725322185c94c1/RB-Website-Sizing129.jpg)
![](https://freight.cargo.site/t/original/i/9c7ebea3b881945c640e36f29e0e1d56e4fbf44d85cac553c900696bfd33dcf7/RB-Website-Sizing-far.jpg)
![](https://freight.cargo.site/t/original/i/31a76c4967d95bbeb9c6532057cd6b2ea2bcc6a562aae14f7efa1b2e4e59e404/RB-Website-Sizing-charset.jpg)
![](https://freight.cargo.site/t/original/i/f472b69158c890b517461288d4b8c74be14e40a6fa1754fdad2f8ec85d1bf5f1/RB-Website-Sizing-211020-10.jpg)
![](https://freight.cargo.site/t/original/i/a787010a709de15ac37e9f7d0857a83d2cdab580a71d0be7a02a04bf1155b955/RB-Website-Sizing-211020-14.jpg)
![](https://freight.cargo.site/t/original/i/401ede3f51bc90b2289d46b6e39e1ecf6a5ce904bd8f99b26cf997fa22a028c3/RB-Website-Sizing-stacks.jpg)
![](https://freight.cargo.site/t/original/i/3954b678ca3d26f98b78ea5248a2ae671f340cac5989fe206707257ff426377a/oncept-icons.gif)
![](https://freight.cargo.site/t/original/i/bddc8644cc10c5294dd316afe4afebdb90934ea268dd8845929c3433632e2f85/RB-Website-Sizing-allOut.jpg)
![](https://freight.cargo.site/t/original/i/d36d71d1db8e40c1c593c99846f74bfee79bfd4b3d0bccbc5746b79f0a0fddec/tape-.jpg)
![](https://freight.cargo.site/t/original/i/048f76de29a0359209962a027893281aeb445bf4cd6b973ee222c2ef57153434/RB-Website-Sizing-card.jpg)
![](https://freight.cargo.site/t/original/i/077e8f034f82483de4c18452e62c4f0ca59fe15e95850c82a3d249d762759254/RB-Website-Sizing-211020-25.jpg)
![](https://freight.cargo.site/t/original/i/6e9ef8b703dc9d42a8e087d08a796fe9e1540a4442da2d3c0dd8dc4a8810c17b/oncept-type-.jpg)
![](https://freight.cargo.site/t/original/i/13824c4df6652ff180ccb82ec49e53688fba8c75a9d164cb5504108403cff8ff/RB-Website-Sizing-211020-23.jpg)
![](https://freight.cargo.site/t/original/i/22718b976848e7ba8cc14568f46675aeaa3673348e634c6337e482a73ef41510/ezgif.com-gif-maker-copy.gif)
![](https://freight.cargo.site/t/original/i/d7c1dbcd87c7fdbb37c2c55365d8d137f726ed9fe069e701535b76484c0ac782/RB-Website-Sizing-tall2.jpg)
![](https://freight.cargo.site/t/original/i/b6319094a46a18bba82925ba65d99306816d44fbcd6d1d7d1199b2c47b976a13/RB-Website-Sizing-211020-22.jpg)
![](https://freight.cargo.site/t/original/i/377fad5f1ced05735cf20d54428ceb99b0cedb244166f4eff5a848d3f57fa823/RB-Website-Sizing-site2.jpg)