Custom typeface & logotypes for cultural institution New York Botanical Garden. Taking initial inspiration from Serif Gothic, we modernized the proportions and introduced succulent serifs and leaf-like counterforms.

Made with Wolff Olins.

Type design: Ryan Bugden
CD: Jane Boynton
ACD: Melissa Chavez, Meg Forsyth
Design: Jun Hong, Catreen Yoon
Motion: Jason Chen, Yiting Nan

© Ryan Bugden