NYBG

Custom typeface & logotypes for cultural institution New York Botanical Garden. Taking initial inspiration from Serif Gothic, we modernized the proportions and introduced succulent serifs and leaf-like counterforms.

Made with Wolff Olins.

Type design:	Ryan Bugden
CD:	Jane Boynton
ACD:	Melissa Chavez, Meg Forsyth
Design:	Jun Hong, Catreen Yoon
Motion:	Jason Chen, Yiting Nan