NYBG
Custom typeface & logotypes for cultural institution New York Botanical Garden. Taking initial inspiration from Serif Gothic, we modernized the proportions and introduced succulent serifs and leaf-like counterforms.
Made with Wolff Olins.
Made with Wolff Olins.
Type design: | Ryan Bugden |
CD: | Jane Boynton |
ACD: | Melissa Chavez, Meg Forsyth |
Design: | Jun Hong, Catreen Yoon |
Motion: | Jason Chen, Yiting Nan |
![](https://freight.cargo.site/t/original/i/42fae13e0e6c969025f31c4e4f0364779ce68a852cdde69ec9ab6f5fe76ec791/NYBG_CaseStudy_11.jpg)
![](https://freight.cargo.site/t/original/i/e42bf7ba0d2ad880d91c519fce00cc86a51b429dcc8469264d296111c0af1b70/TDC-NYBG-1_Reference.png)
![](https://freight.cargo.site/t/original/i/05fd64f63739967425a9ec036731198445f8324b5ddf3066c317cba04683d979/NYBG_CaseStudy_05.jpg)
![](https://freight.cargo.site/t/original/i/b8bb717a2d7010ac1d51b67961c9e89e1770e85a3596d028832f192c1a42481d/NYBG_CaseStudy_06.jpg)
![](https://freight.cargo.site/t/original/i/b2e662b5714b60ca43e96b50592b81b2fcaab64d75737badf7c54aac875f160b/image-3.png)
![](https://freight.cargo.site/t/original/i/c21d6b74b6638e81ae79b5698e59bf6c9920cf702da3110a05f1243f253aa341/NYBG_CaseStudy_12.jpg)
![](https://freight.cargo.site/t/original/i/1e9a7a295e37940d26f2a7dc9eb962ca0a076f8f712ce8792bbe47bc9f450933/TDC-NYBG-4.png)
![](https://freight.cargo.site/t/original/i/862f35e82c67f4b9b7fc1b87b3414ec7a1264556b44ef98305c8f65fbca5c484/TDC-NYBG-2_Reference.png)
![](https://freight.cargo.site/t/original/i/1427c788b10547c49f999b9931324ce17feee5429b85cad0f35cabae2f4e4cf6/NYBGCaseStudy29.jpg)
![](https://freight.cargo.site/t/original/i/c125e5fb8afe1ab2ca7611e428a13ef8d87f4d6e9c5273dcb0bd536d113b665c/TDC-NYBG-7.png)
![](https://freight.cargo.site/t/original/i/42fae13e0e6c969025f31c4e4f0364779ce68a852cdde69ec9ab6f5fe76ec791/NYBG_CaseStudy_11.jpg)
![](https://freight.cargo.site/t/original/i/979e965b17ccdb131b0e0f7b06cc8c008583f79f0dc5385707a1c02bcb71ae13/NYBG_CaseStudy_32.jpg)
![](https://freight.cargo.site/t/original/i/c6e15f2edd721428dd5e09b56a2d2074198833a07d9008965c3a93737bf53b05/NYBG_CaseStudy_14.jpg)
![](https://freight.cargo.site/t/original/i/931cc93079378a301d17a247dea0787efa6b833d94acc39ec76c8fffc93317b5/NYBG_CaseStudy_19.jpg)
![](https://freight.cargo.site/t/original/i/290de87bf9e0c16fab4a05e44764bd15726b59bba27015f8fd7bd0b121291fa2/NYBG_CaseStudy_21.jpg)
![](https://freight.cargo.site/t/original/i/8a28c3893925f50da6fcd82f3e2a1c5b9e8e5986e7a8e7624b31d93d0a904709/NYBG_CaseStudy_20.jpg)
![](https://freight.cargo.site/t/original/i/701b9e4c4370b6b2e0482ca0ff59105fb86c1253a70f40c104b309f987366e2a/NYBG_CaseStudy_28.jpg)
![](https://freight.cargo.site/t/original/i/49d3ac2728739953f204ee6b06a9e56c5d425ad73f694d6db26eb817494e82d0/NYBG_CaseStudy_27.jpg)
![](https://freight.cargo.site/t/original/i/c3ab6cf54deea2315bb3d0e329d71eb449dc039dccc4d315e030c3d55f3cca4e/NYBG_CaseStudy_35-fix.jpg)