Getaway is an alcohol-free bar in Greenpoint, Brooklyn. We built an identity system that presents Getaway as a laid-back escape from routine. The custom-drawn logo functions as a variable font, adding a level of interactivity to the website. The headline typeface is also variable, with a “relaxation” axis.

Getaway is an R&M project.

Design: Ryan Bugden, Michelle Ando
Type design: Ryan Bugden
Web: Ryan Bugden, Steven Cronin
Interior: C.Wall
Photography: R&M, Liz Clayman
Signpainting: Travis Fitzsimmons

© Ryan Bugden