Getaway is an alcohol-free bar in Greenpoint, Brooklyn. We built an identity system that presents Getaway as a laid-back escape from routine. The custom-drawn logo functions as a variable font, adding a level of interactivity to the website. The headline typeface is also variable, with a “relaxation” axis.
|Design:||Ryan Bugden, Michelle Ando|
|Type design:||Ryan Bugden|
|Web:||Ryan Bugden, Steven Cronin|
|Photography:||R&M, Liz Clayman|