Getaway

Getaway is an alcohol-free bar in Greenpoint, Brooklyn. We built an identity system that presents Getaway as a laid-back escape from routine. The custom-drawn logo functions as a variable font, adding a level of interactivity to the website. The headline typeface is also variable, with a “relaxation” axis.

Getaway is an R&M project.

Design:	Ryan Bugden, Michelle Ando
Type design:	Ryan Bugden
Web:	Ryan Bugden, Steven Cronin
Interior:	C.Wall
Photography:	R&M, Liz Clayman
Signpainting:	Travis Fitzsimmons